Samsung prepares for new phase of growth in Nigeria

The electronics manufacturer is streamlining its operations across the continent to achieve greater operational efficiencies

AudioAge – Lagos, Nigeria – January 18, 2018 – Samsung Electronics West Africa (SEWA) is refocusing its vision and strategy for Nigeria, the West African sub-region and the continent in general. The exercise, the company said, is geared towards stimulating a higher level of operational efficiency, with the overarching objective of providing customers with the highest quality products, sales and services. Through this process, the company will shore up its market leadership position across the continent.

As a dynamic and innovative organisation, SEWA is constantly exploring ground-breaking ways of providing its customers with best-in-class products, sales, support and marketing functions, said President and CEO, Samsung Electronics, Africa, Mr. Sung Yoon.

“We wish to reiterate our commitment to this market and our focus on delivering the highest quality products, service, and support, for which our customers have come to admire us. We can assure all our stakeholders that, as an organisation, we have gained useful insights from events of our recent past, both positive and negative, and are confident that the lessons learned will help propel us into our next phase of growth,” he commented.

A Legacy of High Quality Products

Yoon said since Samsung began operations in Nigeria in 2005, it has created a niche for itself by offering high-quality products. This has impacted positively on the Nigerian economy in various ways, such as fostering knowledge/technology transfer and creating employment directly and indirectly for millions of Nigerians. The company has also been heavily invested in corporate social responsibility in areas such as education, environmental sustainability and economic empowerment, through the numerous CSR projects it has undertaken.

Investing in Education

In Nigeria, Samsung has invested significantly in its partnership with the Lagos State Technical and Vocational Education Board, through which it is helping to equip the country’s youth with the technical skills they need to transform their lives and contribute to the development of the country.

The Samsung Engineering Academy enrolls over 1000 students yearly across various countries in Africa with the aim of closing the gap between skills and demand in the job market. Graduates have a 40% job placement track record, while others go on to pursue further higher education, training or start their own businesses.

“Samsung’s aim is to build successful partnerships in Nigeria to equip the country’s youth with the technical skills they need to transform their lives and contribute to the development of the country,” says Mr. Sung Yoon, President and CEO, Samsung Electronics Africa. He adds that the Samsung Engineering Academy revolutionizes traditional education by providing technical and vocational training for school leavers, tertiary students and unemployed youth.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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Samsung introduces innovation that matters in cleaning

The days of forgetting to put garments in the wash are over, thanks to Samsung Electronics’ new AddWash Front Load Washer, which makes it easy to add laundry in mid-cycle
AudioAge – JOHANNESBURG, South Africa, -18 February 2016 –  February 18, 2016/ — Samsung Electronics Co., Ltd. ( a global leader in home appliance innovations, today announced a significant addition to its laundry lineup for 2016, which features intuitive and clever design changes that translate into big benefits for consumers. The new product showcases simple, yet truly practical innovation that changes the way consumers look at cleaning. Samsung will debut this innovation – alongside its other groundbreaking home appliance introductions – at Samsung Africa Forum 2016.

“Samsung’s focus is on marrying beautiful design and practical innovation to create appliances that help consumers be more efficient. Taking note of the way consumers tackle cleaning in their home, we set out to create simple yet meaningful solutions to address obstacles they often just accept as part of their routines,” said Sunil Gupta, Africa Regional Product Manager, Digital Appliances. “Our latest washer reflects Samsung’s commitment to infusing refined style, thoughtful innovations and unmatched performance into everything we do.”

Making the Washing Machine Work on Your Schedule

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked in the race to get everything else done – so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer. The Samsung AddWash Front Load Washer has a distinctive access door that makes it convenient to add any item such as a piece of forgotten laundry or extra detergent in mid-cycle without needing to drain the washer and open the main washer door.

All it takes is a push of the Pause button, and in a second the extra door can be opened, and it’s big enough to add a sweater or even a pair of jeans. Users can also put in hand-wash items or add extra amount of fabric softener at the start of the rinse cycle.

Samsung’s core technologies applied

The new Samsung AddWash model features Samsung’s innovative technologies to deliver superior time saving and washing performance – making sure you get the clean you need in as little time as possible. From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 59 minutes, Samsung’s AddWash can easily keep up with your family’s toughest laundry tasks.

The SuperSpeed cycle, for example, is enabled by the SpeedSpray technology, which shoots out jet sprays of water, so detergent gets rinsed quickly and cleans clothes faster. The water sprays then shower the laundry with clean water, which is drained away simultaneously.

The ecobubble™ technology pre-mixes detergent with air and water, and then fills every inch of the drum with bubbles that penetrate the fabric 40 times faster than the normal mix of water and soap. The ecobubble™ offers both gentler fabric care and outstanding wash results even in cold water, while delivering energy savings as well.

Samsung’s AddWash also has a Digital Inverter Motor, which delivers superior energy efficiency, minimal noise and longer-lasting performance.

A smart washing machine

The Samsung AddWash Front Load Washer comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

Samsung Corporate Citizenship cements commitment to Africa at Samsung Forum 2016

Samsung prioritises access to education, healthcare and skills for employability in Africa to help achieve continent’s Sustainable Development Goals
AudioAge -JOHANNESBURG, South Africa  – 18 February 2016 – Samsung Electronics Africa ( today announced that it will bolster its Corporate Citizenship efforts in Africa in a bid to help the continent achieve its Sustainable Development Goals.

Speaking at the 2016 Samsung Africa Forum, Abey Tau, Corporate Citizenship and Public Affairs Manager, said: “As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment.”

According to the World Bank, Sub-Saharan Africa accounts for more than 50% of all out-of-school children worldwide, which affects their future employment opportunities. The dire situation faced by many African countries is a result of a number of factors, including civil unrest, cultural beliefs and a lack of schooling infrastructure and resources.

It is against this backdrop that Samsung Electronics Africa has adopted an attitude of innovation by introducing technology where it previously has not existed. The aim is to make sure that every African child has access to education no matter where they are on the continent, using state-of-the-art digital technology enjoyed by children in developed countries.

Education as seed of innovation

Samsung believes that digital technology can completely transform the learning process, as well as the nature of teaching and learning, to create inclusive environments for everyone. Its Solar Powered Internet Schools, Smart Schools and E-Learning Academies provide solutions that deliver on this vision and improve the quality of learning, enhance teaching effectiveness and allow administrators to run institutions more effectively.

The company works with educators around the world to improve learning experiences through the use of technology, facilitating a classroom environment that is limitless and gives students access to a world of knowledge from their desks or on the go.

Through these education initiatives, Samsung hopes to instill a love of learning in students so that they may have equal access to opportunities and go on to become active participants in the economy. This can help to reduce the number of out-of-school children, giving them a chance to succeed.

Earlier this month, Nigerian president, Muhammadu Buhari, attended the launch of a Smart School in the state of Ogun.

Samsung will continue to drive access to education by launching a number of education initiatives in Ghana, Kenya, Rwanda, Tanzania, Uganda and DRC in 2016.

Skills of the future

However, it takes more than simply providing access to education. As a result of the work Samsung continues to do across the continent, alongside governments, private sector partners and communities, it has come to light that many graduates leave institutions of higher learning with strong theoretical knowledge but lack the practical skills needed by industry.

Samsung’s Engineering Academy and Air-conditioning and Refrigeration Academy aim to change this by providing free, intensive, hands-on training to graduates. The Academies seek to develop skilled young African leaders who are adequately prepared for the world of employment. The programme forms a core part of Samsung’s vision to fast-track the entry of African youths into the electronics job market and to reduce the shortage of scarce skills in the IT industry. Zimbabwe will be a recipient of one of these academies this year.

“Investing in the skills of the youth also benefits Samsung – the more young people we can develop with skills in the electronics industry, the more we can be assured of our ability to provide excellent service to our customers,” says Tau.

Access to quality healthcare

According to the World Bank, more than 60% of people in Sub-Saharan Africa live in rural areas and are unable to access clinics for proactive medical care.

To help alleviate this, Samsung Electronics Africa has put initiatives in place through public-private partnerships.

In 2013, Samsung introduced the Solar Powered Health Centre, a solution housed in a shipping container fitted with the most advanced medical equipment and Samsung solar panels. Patients can be screened at the centre to diagnose conditions such as diabetes, high blood pressure, tooth decay and cataracts. They can also access information on health issues.

Samsung’s Mobile Health Centre, which uses technology to remotely connect to specialist doctors anywhere in the world to get expert opinion and diagnoses, communities quick access to primary healthcare, screening, mother and child facilities, dental care, eye testing and emergency care This year, Samsung will be establishing a Mobile Health Centre in Togo.

Samsung’s Digital Village, which focuses on the challenges in underserved and rural communities, provides access to new experiences by bringing advanced Information and Communication Technologies (ICTs) to under-resourced areas. This helps to bridge the digital divide and serves as a catalyst for local business and government service delivery.

The Digital Village is a hub where community members can access educational and health solutions.

Within a Digital Village set-up, Samsung also offers a Mother and Child Unit, which is equipped to offer comprehensive pre- and post-natal screening, care and education in an effort to reduce Africa’s high infant mortality rate.

In 2016, Samsung will be launching Digital Villages in Kenya, Ethiopia and Tanzania.

“These multi-purpose offerings provide a sustainable solution to challenges faced by African people, while improving their standards of living. The model addresses one of Africa’s largest economic challenges – electrification. The scarcity of electricity results in limited access to education, healthcare and connectivity – all of which are key to socio-economic development,” adds Tau.

Corporate Citizenship that makes a real impact

“Collaboration with communities is key to finding the correct remedies to societal challenges,” says Tau. “At Samsung, we have a vested interest in the communities we operate in and, as a result, we have come up with solutions that directly address the everyday challenges most people encounter. Over the years, our collaborative efforts – guided by our strategic focus in the areas of education, health, the environment, and skills and employability – have seen us collaborate with different communities, NGOs and governments. These collaborations have given us insights that we have used when designing the solutions we have installed in the different communities across the African continent. 2016 is another year we build on these progressive partnerships and ensure that we positively impact the lives of more people.”

Samsung’s New TMF Refrigerator Locks in Moisture and Keeps Food Fresher Longer

Secure moisture levels and maximise your fridge’s space with Samsung’s new Twin Cooling Plus™ technology

AudioAge – JOHANNESBURG, South Africa – 17 February 2016 – Samsung Electronics Co., Ltd. (, today announced its new Samsung top mounted freezer (TMF) refrigerator, the RT7000 at Samsung Africa Forum in Monaco. Designed to enhance modern living, Samsung is the first manufacturer to bring its unique Twin Cooling Plus™ technology to the TMF category.

Many consumers have dreamed of owning a spacious refrigerator which keeps food fresher longer, so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

“At Samsung, we focus on creating appliances that help consumers be more efficient. Now consumers can keep food fresher longer, with Samsung’s innovative Twin Cooling Plus™ technology.” says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Experience optimum moisture freshness throughout

When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled. Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The best, healthiest meals start with the freshest ingredients and the Samsung RT7000 ensures freshness and taste are maintained. The Twin Cooling Plus™ independent cooling system ensures that the right temperature and humidity level up to 70% is maintained throughout the fridge, so no matter where food is stored it stays fresh.

Great tasting frozen food

All food odours can change the taste of frozen foods and affect the flavours of finished dishes. With two truly independent evaporators, the Twin Cooling Plus™ features two separate airflows in the fridge and freezer, preventing unpleasant smell from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odorless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Utilise the biggest capacity

The Samsung RT7000 TMF refrigerator delivers a spacious capacity which can fill up to 620L, enough to easily store a week’s worth of grocery shopping for the whole family. The fridge can keep all your fruits and vegetables in fresh condition for longer, not only in the bottom drawer but on every shelf. This ensures space is maximized so that no time is wasted looking for particular items in a packed refrigerator – that means shorter meal preparation.

Five possible conversion modes
Thanks to the Twin Cooling Plus™ technology, the new Samsung RT7000 TMF enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Distributed by APO (African Press Organization) on behalf of Samsung Electronics Co., Ltd..

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Sthe Shabangu
Samsung Electronics Africa RHQ
Tel: +27 71 683 2337

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. ( inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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Samsung aids teachers’ training with Smart School initiative in Abuja

AudioAge – Lagos,  Nigeria – 16 December  2015 – Samsung Smart School set to train 10, 000 teachers in the next five years
In furtherance to its commitment towards sharing innovation to build a better society, Samsung Electronics West Africa today launched the Samsung Smart School for Teachers at the Federal Government Boys College in Apo, Abuja, in partnership with the Federal Ministry of Education Abuja.

The Samsung Smart School for Teachers in Apo will be the first of five launched in Nigeria, with others planned for Ogun, Rivers, Delta and Imo states. This will result in a collective 10, 000 teachers receiving training as primary beneficiaries, and a further 5, 000 students impacted as secondary beneficiaries, over a five year period.

“The Samsung Smart School concept is implemented in urban schools with the infrastructure, but not the skills needed to use IT for teaching and learning,” explains Mr. Brovo Kim, Managing Director, Samsung Electronics West Africa. “In line with the United Nation’s Sustainable Development Goal to improve education, we believe it is essential to equip teachers with basic computer literacy, as well as the tools they need to use ICTs for curriculum development and more impactful teaching; and the Samsung Smart School for Teachers is an important step in achieving this.”

With the launch of the Samsung Smart School for Teachers at the Federal Government Boys College, teachers will receive training to empower them to access digital content, share it with students, monitor students’ progress and conduct assessments. The initiative is part of Samsung’s global efforts to use technology to increase the quantity of students who have access quality learning materials and facilities, as well as to improve the quality of education given out by tutors.

Representing the newly appointed Federal Minister of Education, Mr. Adamu Adamu, the Permanent Secretary, Ministry of Information, Dr Folasade Yemi-Esan expressed her excitement about the impact this will have on education in Abuja. She recognized and applauded Samsung’s effort and contribution towards ICT development within the country. “We are indeed grateful to Samsung for tapping into the goal of the ministry of education to train quality teachers. We encourage all beneficiaries of this project to take full ownership of the project and let the improved quality of teaching reflect in our students’ results” she said. Mrs. Yemi-Esan urged all stakeholders in the education sector to partner with the ministry of education to salvage the country’s educational system. Concluding her remark, she added, “As ICT becomes more and more entrenched in our lives, it is essential that our students are exposed to it, guided by teachers who can use technology to add real value to the learning experience.”

Expressing his gratitude, the principal, Federal Government Boys College, Apo, Mr. Jonathan Mbaakaa added that for relevance in the digital age, teachers must do a lot in the area of ICT knowledge and application, if the teaching profession is to transform to global level of relevance and competitiveness.

“With the help of this Samsung Smart School, I believe we will be well on our way to ensuring just that even as our teachers will not have the opportunity to easily access quality teaching resources and in return impact our students with quality knowledge” he said.

Nigeria is the latest country to benefit from the Samsung Smart School initiative, with other Samsung Smart Schools already in place in countries like Togo, Senegal, Kenya, Ghana and Rwanda amongst others.

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About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at