Ringier Africa signs pan-African content agreement with The New York Times

Ringier Africa Digital Publishing (RADP) will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria

AudioAge – Zurich, Switzerland – January 15, 2018 – Ringier Africa Digital Publishing (RADP) (http://Ringier.com) further expands its news and media portfolio by entering into a digital content license agreement with The New York Times News Service (www.NYTimes.com) and Syndicate, the licensing and syndicate division of The New York Times. RADP will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria. Pulse informs and entertains Africa’s mass and mobile population with a reach of 100 million people every month.

The launch of New York Times journalism on Pulse will bring award-winning reporting and storytelling to Africa’s informed readership. The New York Times is a globally renowned media outlet for news and opinion, which will complement Pulse’s news coverage. Pulse readers will now have access to The New York Times’ top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics.

«Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and our newly launched mobile app» says Tim Kollmann, Managing Director of RADP.

This agreement consolidates Ringier’s position as Africa’s leading news brand. It signals a new strategic direction, expands Pulse’s editorial scope to include more politics, current affairs and international news stories and strengthens the platform’s followership. It also furthers RADP’s plan to build one of the most robust digital ecosystems in Africa by continuing to find new ways and platforms to engage and stay connected with users.

Ringier Africa & Asia CEO, Robin Lingg, adds: «Ringier is constantly reaching out to new opportunities to strengthen its position as an innovative and leading digital publisher. We are excited about this cooperation with The New York Times. We see a lot of great potential in the product and its further growth opportunities on the continent. The inclusion of New York Times journalism comes at an exciting time for our publishing company, as we continue to invest in building out a fast-moving, pioneering, credible and truly pan-African digital publishing network.»

The New York Times is known globally for innovation in its print and digital storytelling. With the Ringier agreement, New York Times journalism will reach a new digital audience. General Manager of News Services and Print Innovation for The New York Times, Michael Greenspon says: «Ringier has a deep understanding of the digital space and is the ideal partner to help us bring The New York Times voice to sub-Saharan Africa. We are delighted that this agreement will expand the reach of our journalism to new readers.»


Pulselive.co.ke/the-new-york-times (http://APO.af/1jEnQv)
Pulse.com.gh/the-new-york-times (http://APO.af/ERHxiR)
Pulse.ng/the-new-york-times (http://APO.af/vfqk72)


Ringier Africa
Ringier Africa (http://Ringier.com) operates the continent’s leading online classifieds & integrated media groups. Ringier Africa forms part of Ringier AG, the leading international Swiss media group. The group owns and operates leading media, classifieds, marketing and eCommerce businesses across Switzerland, Eastern Europe, Asia and Africa.

Ringier Africa Digital Publishing (RADP)
RADP is Africa’s integrated media group, combining the leading proprietary and partner media assets with cutting-edge data insights and marketing as well as digital solutions to serve users
and advertisers optimally with news, entertainment, video, social engagement and immersive, 360 degree digital, creative and marketing experiences. Pan-African brands and licenses in the group include Pulse, Business Insider, Men’s Health/Health and The New York Times. Additionally, a dedicated creative department with Ringier Digital Marketing (RDM – Digital), Play Studio (Content) and RDM Academy (Training) complete the support for clients to reach 100s of millions of users with marketing and creative services. (www.Pulse.ng, www.Pulse.com.gh, www.Pulselive.co.ke, www.Pulselive.co.tz, www.Pulselive.ug, www.RDMAfrica.com, www.RDMAfrica.com/fr)

The New York Times Company
The New York Times Company (www.NYTimes.com) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, NYTimes.com, and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesPR.

This press release is available for download on: www.Ringier.ch/en/media

Ringier AG

Ringier AG, Corporate Communications
Media Relations, Ringier AG, Phone +41 44 259 64 48, Media@Ringier.com

Ringier AG
Media Relations
Dufourstrasse 23
CH-8008 Zurich
E Media@Ringier.com
T +41 44 259 64 44

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Facebook Launches Nigeria Initiative in its Ambition to Drive Innovation, Skills Development and Economic Impact

Facebook to open its very first Community Hub space on the continent, in addition to a series of long-term impact training programmes for 50,000 Nigerians

AudioAge – Lagos, Nigeria – 22 November 2017 – Today, Facebook (www.Facebook.com) announced a new nationwide initiative in Nigeria to further cement its commitment and investment in the country, and across the continent. Incorporating a series of high profile partnerships, training programmes and a physical space that will serve as a center for learning and skills development, this set of initiatives is aimed at helping to develop and nurture communities, including small businesses, the tech and start-up ecosystem, youths and creatives.

“In Nigeria, more than 22 million people use Facebook every month and 87% of SMEs say that when they hire, digital skills are more important than where an applicant went to school. This demonstrates that the power of digital skills to aid economic growth and development has never been more important”, commented Ebele Okobi, Facebook Public Policy Director, Africa. “At Facebook, our mission is clear: To give people the power to build community and bring the world closer together. Our investments and commitments announced in Lagos today further reflect our intent to partner with Nigeria’s policy makers and its vibrant tech and entrepreneurial eco-system to create economic opportunity and independence in Nigeria and across Africa.’’

NG_HUB from Facebook

In partnership with CC Hub, Facebook will be opening the doors to its first community Hub space in the heart of Lagos, scheduled to open early next year. ‘NG_HUB from Facebook’ will be a multi-faceted creative space, which will connect and bring together developers, start-ups and the wider community to collaborate, learn and exchange ideas. The NG_HUB will also host a start-up incubator programme, as well as bespoke trainings, guest speakers and a dedicated event space, all aimed at attracting the best talent and driving innovation in Nigeria’s tech ecosystem.

Additionally, across Nigeria, Facebook will be supporting a number of existing tech Hubs to serve the communities outside Lagos. The hubs will function as learning centres for local communities, providing multiple opportunities for training and access.

Commenting on the announcement of NG_HUB in partnership with CC Hub, and Facebook’s further support of local hubs across Nigeria, Emeka Afigbo, Head of Platform Partnerships, Middle East & Africa said “Nigeria is producing a new generation of exciting start-ups that have incredible potential. We understand the important role Facebook plays here in Nigeria with developers and start-ups and are invested in helping these communities build for the next billion. One of our key passions at Facebook is nurturing and helping to develop the tech and start-up community, and I’m excited to announce our partnership with the Nigerian tech hub ecosystem especially the NG_HUB space, here in Lagos.”

Facebook Nigeria Skills Programmes

Facebook is committed to working with Nigerian small businesses, tech entrepreneurs and the next generation of leaders to better understand and utilise the power of digital tools for economic growth. Launching a series of learning-based programmes facilitated by local training partners, these have been designed to provide skills that lead to employment and to support the growth of small businesses. The goal is to train and support over 50,000 students, small businesses and creative entrepreneurs across the country through a series of scaled digital skills trainings, as well as long-term impact programmes. The training programmes will include:

  • Aspiring Entrepreneurs: Digital (in partnership with the Fate Foundation) – a four-week intensive programme for entrepreneurs across Nigeria. This will be offered throughout the year in Lagos, Abuja, Port Harcourt, Calabar, Ibadan, Kaduna and Enugu
  • Jobs for Youth: Coding for Employment – a training programme to develop Nigeria’s next generation of coders – designed to upskill developers and prepare them for employment
  • Boost your Business – designed for small, medium sized businesses owners, teaching the fundamentals of digital marketing for business growth, with the goal to help business owners better understand their brand, audience and how to best reach and service them online
  • Creative Entrepreneurship Training – specialised training designed specifically for creatives, including photographers, filmmakers, musicians, artists, bloggers and other creative content creators
  • Online Safety + Digital Literacy Training in Schools and Universities – featuring a series of online safety and digital literacy courses for secondary school and university students

Ahead of the programme launch, Facebook undertook a detailed ‘Economic Impact Study’ to further understand how communities like small businesses and consumers in Nigeria use the platform, and the effectiveness of social media as a growth tool. Nearly 1 in 2 small businesses on Facebook say they built their business on the platform, and 62% stated they have been able to use Facebook to help find employees for their business, whilst over half (58%) of small businesses on the platform say they have been able to hire more employees’ due to growth since joining Facebook.


Idea Engineers – PR agency for Facebook

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Keywords to Selling Faster Online

AudioAge – Lagos, Nigeria – 20 May 2016 – Everyone is becoming tech savvy. Businesses are going online. Being in front of a computer in a 9-5 job environment doesn’t guarantee all the greatness in life.With several online marketplaces in Nigeria like Kaymu, you can be your own boss by selling online at your own comfort zone and pace- a good way to make extra money. Several times, questions and complaints have been raised on how to get noticed and sell fast online.

It turns out, the language used in product description can make a big difference on how you sell and for how much. A six-letter word could mean a six-figure difference! Likewise, misspellings and grammatical error could have catastrophic effects. People want to see where their products are made, why your products should be purchased and what your products are made from. Building trust and creating a stronger connection with your online customers using key language is a major determinant in selling fast.

As a merchant, your products could potentially reach millions of potential buyers. Before you get started selling your items online, you should take note of the following keywords to use while posting your ad online.

Category of Products Keywords
Mobile Phones ‘Buy Mobile Online’, ‘Best mobile Phone’, ‘Cellphone’, ‘Mobile phone deals’, ‘Phone deals’.
Men and Women Fashion Wears ‘Online Clothing Stores’, ‘Online Clothes Shopping’‘Cheap Men’s Designer’, ‘Designer Clothing’, ‘Online Fashion Clothing’, ‘Cheap Online Clothes Shop’
Make-up and Cosmetics ‘Beauty Products’, ‘Buy Cosmetics’, ‘How to apply eye makeup’, ‘Lip cosmetics’, ‘Discount makeup’, ‘Cosmetics Brand’, ‘Beauty and makeup’, ‘Natural Cosmetics’.
Kids Clothing ‘Baby Girl Outfits’, ‘Baby Outfit’, ‘Newborn Dresses’, ‘Baby Fashion’, ‘Newborn Boy Outfits’, ‘Kids Clothing Stores’, ‘Best Baby Clothes Stores’
Sporting Goods ‘Sports Gear’, ‘Sports Equipment’, ‘Sport Equipment Sale’, ‘Sport Store’, ‘Sporting Wear Stores’
Books ‘Books online’, ‘Online books’, ‘English Books Online’, ‘College Textbooks’, ‘Textbooks’, ‘Online Book Purchase Site’, ‘Book Shop’,
Household Appliances ‘Home Appliances’, ‘Small Home Appliances’, ‘Appliances at Home’, ‘Household Electronics’, ‘Household Equipments’, ‘Household Devices’, ‘Electrical Appliance’
Food & Beverage ‘Food & Beverage’, ‘Beverages’, ‘Food and Beverages Company’, ‘Food and Drink Website’, ‘Food Industry’ ‘New Food and Beverage Products’
Jewellery and Watches ‘Fine Watches’, ‘Pocket Watches’, ‘Sport Watches’, ‘Digital Watches’, ‘Diamonds’, ‘Jewelry and Watches’
Computers and Laptops ‘Budget Laptops’, ‘Best Laptops’, ‘Notebooks’, ‘Portable Computers’, ‘Laptops Online’, ‘Best Office Laptop’ ‘Best Gaming Laptop’

Inputting these keywords holds the secret to posting ads that will always guarantee great results and sales on online marketplaces like Kaymu.

Damola Ibiyemi
Kaymu Nigeria

Kaymu Nigeria

Aerva Appoints Nexcel Marketing as Its Dealer in Nigeria

AudioAge – Lagos, Nigeria – 01 May 2016 – Nexcel Marketing – an innovative experiential marketing agency has been appointed by Aerva  as its dealer in Nigeria and the West African sub region.

Aerva  is a pioneer in cloud-based display network management that enables real-time interactivity, dynamic social media integration and mobile engagement across digital displays.

Headquartered in Cambridge -Massachusetts, Aerva offers leading-edge cloud-based software for creating, managing and delivering compelling content and experiences across multiple digital media channels. Aerva helps retailers, media networks, brands, and enterprises engage audiences by enabling dynamic and real-time interactivity between mobile, social platforms and digital display networks. For more information, visit www.aerva.com

The company’s platform for driving multi-screen networks allows for the execution of engaging digital experiences that span mobile, social, digital and interactive display channels. Clients include P&G, Anheuser-BuschAPN Outdoor, the US Navy, Beats-by-DreHTCTaco Bell , Northeastern University,  and Plural Media.

In today’s conversation-driven economy, dynamic and interactive content is the lifeblood of compelling marketing / advertising, and indeed brand experience.

Aerva’s technology has been a part of shaping digital content delivery from Times Square to local convenience stores in the United States, Europe and Asia-Pacific regions and the platform is simply world-class.

Nexcel Marketing is a Nigerian marketing communications Agency with reputation for enabling experiences that innovatively connects brands with their target audiences leveraging on technology.

Nexcel is therefore responsible for the marketing/sales, installation and after sales care of Aerva’s products and services in Nigeria and the West African sub region.

Nexcel Marketing offers Aerva’s tested and proven solution to Brands/Advertisers, Digital Billboard Operators, Corporate Organizations as a reliable platform to engage their customers and indeed their target audience across all digital channels (paid, earned and owned).

With Aerva’s robust solution,

  • Advertisers/brand architects will be able to strengthen the emotional bond between their brands and customers through engaging one-to-one communications (a two- way- street model which is critical in generating critical feedback in the ‘conversation economy ‘)
  • Enterprise Corporate Communications will be digitally scheduled, managed and delivered with interactive Digital Signage that replaces ‘traditional notice boards’ in public locations.
  • Digital Billboard Operators will be able to remotely schedule/deploy content, monitor and manage their networks thereby deriving/delivering incredible value to their clients.
  • Event Organizers will be able to create memorable experiences through live audience engagements with their smart devices.
  • Integrated Brand Activations/Promotions are seamlessly deployed across digital media channels – Smart devices/social media/Digital Out of Home platforms with measurable ROIs/analytics of reach and impact.

Please visit www.nexcelgroup.com/contact to get started NOW!

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Facebook Kicks Off Global Effort on Women’s Safety in Kenya

Facebook convenes group to focus on women’s safety for Safer Internet Day

AudioAge – Nairobi, Kenya – 17 February 2016 – Facebook (NASDAQ:FB) (http://www.Facebook.com) hosted a Women’s Safety roundtable in Kenya on February 10 with participants from NGOs, academia, women’s rights groups, and safety organisations from Kenya and across Sub-Saharan Africa to highlight how the community can work together to create a harassment-free online environment where everyone can feel safe to share and interact. The roundtable coincided with Safer Internet Day (February 9, 2016), a 100-country effort to make the Internet a better place for everyone who uses it.

The Kenyan roundtable was the first to be held around the world, with others to follow in Ireland, the Middle East, India and the US. The focus was on addressing the issues of online harassment of women.

“At Facebook, safety is at the centre of how we build products,” said Antigone Davis, Head of Global Safety for Facebook. “We have a community of nearly 1.6 billion people, and we work hard to develop our global policies that focus on safety, encouraging online respect, and honouring the cultural diversity of our platform. It is absolutely critical that we spend time with our partners around the world to listen and learn how we can do better as we develop our policies and educate people about how they can stay safe.”

“Facebook is an important way for people in Africa to connect and share, and we’re committed to working with our partners to ensure our community, especially women, feel safe when they use our platform,” said Ebele Okobi, Head of Public Policy Africa for Facebook. “This roundtable, our first in a global series, has proved invaluable to gaining insight to our approach in Kenya and across Sub-Sarahan Africa. We look forward to continuing the conversation in order to better reflect our community and develop the right policies.”

This year’s Safer Internet Day’s theme is Play Your Part for a Better Internet. Facebook is working with partners such as Watoto Watch in Kenya (https://www.facebook.com/watotowatchnetwork), SHIFT in Nigeria and J Initiative in Ghana (http://jinitiative.org/blog/tag/ghana) to ensure the safety and education of their communities and address the needs of vulnerable people.

*See https://www.facebook.com/fbsafety/?fref=nf for tips and news about safety on the Facebook platform.

Thirty organisations were represented at the roundtable in Nairobi, including participants from NGOs, academia, women’s rights groups, and safety organisations. Representatives from the following organisations participated in the roundtable: S.K.I.R.T.S. (Socially Keen Individuals Redefining Tech Spaces, Women in Tech Africa, African Women in Agricultural Research and Development (AWARD), The Women’s Technology Empowerment Centre (W.TEC), Her Zimbabwe, Digital Ubuntu, Hivos East Africa, Coalition On Violence Against Women (COVAW), Women of Uganda Network (WOUGNET), UN Habitat, iHub, NEST, Association for Progressive Communications (APC), Roshani Consultancy Services, Si Jeunesse Savait (SJS), Spinlet, Local Development Research Institute (LDRI), Research ICT Africa (RIA), Botswana Information Technology Society (BITS), International Association of Women in Radio and Television (IAWRT), Misa Malawi, Isis Women International Cross Cultural Exchange (Isis-WICCE), Media Institute of Southern Africa (MISA)-Zambia Chapter, Association of Media Women in Kenya (AMWIK), Collaboration on International ICT Policy for East and Southern Africa (CIPESA), OpenNet Africa initiative, Akili Dada, FRIDA The Young Feminist Fund and Safaricom.

African countries represented included Kenya, Malawi, Botswana, Zimbabwe, South Africa, Uganda, Ghana, Nigeria, Cameroon, Tanzania, and Zambia.

Distributed by APO (African Press Organization) on behalf of Facebook.


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