Thierry Henry joins Guinness Nigeria for Lagos responsible drinking rally

AudioAge – Lagos, Nigeria – 18 December 2017 – In demonstration of its strong commitment to promoting the responsible consumption of alcohol, Nigeria’s only total beverage alcohol company, Guinness Nigeria Plc, has today concluded its “Ember months” Responsible Drinking Awareness Campaign, with a grand rally attended by International football icon and Guinness Made of Black ambassador, Thierry Henry at the Ojota Motor Park in Lagos.

Thierry Henry, who is in Nigeria as part of the Guinness’ Made of Black campaign, joined officials of the Federal Road Safety Corps (FRSC) and other partners and road users at the event marking the end of the campaign. This year’s campaign which was flagged off at the Agege Park in Lagos has already had stops in Benin and Abuja so far.

Speaking at the final rally, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa said: “Through our ember month’s campaigns, we aim to play a part in helping consumers make the right choices. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. For this event, it is also great to have such a well-known and respected person as Thierry Henry who is an ambassador for our brand but also a great advocate for the responsible use of alcohol.”

“Consumers are at the heart of everything we do as an organization and they are the basis for our success. We are therefore genuinely interested in educating consumers on the dangers of alcohol misuse and increasing awareness of the positive role that alcohol can play in society and as part of a balanced lifestyle.” Ndegwa said.

Guinness Nigeria has been running the Ember month’s campaign in partnership with the Federal Road Safety Corps for 13 years and it has blossomed into an impactful platform, making it possible for both parties to jointly life-changing responsible drinking messages that annually reach millions of Nigerians.

Mr. Ndegwa also commended the FRSC for the critical role it plays in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria. As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders this season. I’m positive that our collective actions will help promote the culture of responsible drinking amongst Nigerians.” he enthused.

Thierry Henry, who has been in Lagos since Sunday 17th has already been meeting fans and hosted the winners of the Guinness ‘Be a front row fan’ promotion to watch the West Brom v Manchester United EPL game on Sunday night.

Henry popularly called “Igwe” by Nigerian fans noted that he is very impressed with how Guinness Nigeria has, via this campaign, provided a unique opportunity for engagement with hundreds of thousands of people on the facts about alcohol, educating and empowering consumers to make informed decisions around if, when and how to drink.

“The misuse of alcohol is a real and on-going concern and Guinness is winning in its strategy on how to tackle it and find more meaningful solutions,” said Henry.

Corporate Relations Director, Guinness Nigeria Plc, Mrs. Viola Graham-Douglas, who also addressed journalists at the closing ceremony said: “As a leading manufacturer of alcoholic beverages, Guinness Nigeria Plc makes effort to promote responsible drinking and work with other stakeholders to combat alcohol misuse. Some of the principles that have defined our approach include the need to combat alcohol abuse, setting standards for responsible marketing and innovation; and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm.”

She added, “It is our desire that the continued partnership with FRSC will galvanize other corporate institutions and organizations to commit and partner with us in raising awareness around responsible consumption of alcohol which would address the issue of ‘drink driving’ in Nigeria.” Graham-Douglas said.

On his part, Corps Marshal, Federal Road Safety Commission, Dr. Boboye Oyeyemi, commended Guinness Nigeria Plc for sustaining this giant stride for the past thirteen years, while taking into cognizance the fact that road safety is a shared responsibility.

“In Nigeria, the last four months of the year are often referred to as ‘ember months’ and have been greatly associated with increased incidence of road accidents and casualty. Due to the festivities in these months, particularly in December, there is an upsurge in movement of people travelling to various destinations, thus increasing the traffic on the roads. As we officially close this year’s ember months road safety responsible drinking campaign, I charge everyone to re-direct their minds toward good road use by obeying all rules and regulations. It is our collective responsibility to eradicate or reduce the ever-increasing volume of road crashes on our roads,” he stated.

The various events had representatives from the Nigerian Army, Nigeria Security and Civil Defence Corps, Nigeria Union of Petroleum and Natural Gas Workers and members of the National Union of Road Transport Workers in attendance.

SOURCE
Guinness Nigeria

Guinness Nigeria, FRSC holds 13th annual ‘Ember Months’ anti-drink driving campaign rally

AudioAge – Lagos, Nigeria – 21 November 2017 – Leading manufacturer and Nigeria’s only total beverage company, Guinness Nigeria Plc, held its 13th annual Ember Months ‘Responsible Drinking’ public awareness rally in partnership with the Federal Roads Safety Corps (FRSC), which is aimed at enlightening the public on the harmful consequences of alcohol abuse.

Speaking at the event, which took place at the Agege Motor Park in Lagos, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa, disclosed that the partnership with the FRSC has been a truly impactful one, making it possible to jointly deliver awareness campaigns reaching millions of Nigerians yearly.

“Through our ember months campaigns, we want to give our consumers the right information in order to help them make the right decisions around using alcohol as part of a balanced lifestyle. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. Consumers are at the heart of everything we do as an organisation and are the basis for our existence. We are therefore interested in using education and awareness as a way to curb instances of alcohol misuse and more specifically in this case drink driving,” Ndegwa said.

He also commended the FRSC for the critical role they play in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria. As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders. I’m positive that our collective actions will help promote the culture of responsible drinking and ensure the safety of those traveling on Nigerian roads,” he enthused.

“Whatever you do this season, please do NOT drink and drive. When you go out in a group to have fun, designate someone to drive and that person should not drink. If you are going out alone, arrange for taxi to take you home after you have had a drink. I urge everyone to drink responsibly and also act as ambassadors of responsible drinking during this season and beyond,” Ndegwa pleaded.

On his part, Corps Commander, Lagos Sector Commander of the Federal Road Safety Corps, Mr. Hyginus Omeje commended Guinness Nigeria Plc for sustaining this giant stride in the past thirteen years, while taking into cognizance the fact that road safety is a shared responsibility.

Speaking at the event, Omeje noted that driving under the influence was an underlying factor in some of the road traffic crashes recorded. Furthermore, he explained that the breathalyzers Guinness Nigeria donated to the FRSC in 2015 have been used to collate baseline data on driving under the influence (DUI) within the state.

 

“As we officially flag off this year’s ember months road safety responsible drinking campaign, I charge everyone to re-direct their minds toward good road use by obeying all rules and regulations. It is our collective responsibility to eradicate or reduce the ever-increasing volume of road crashes on our roads,” he warned.

The event had representatives from the National Union of Road Transport Workers (NURTW), National Automotive Technician Association (NATA), the Nigerian Army, Nigeria Security and Civil Defence Corps, Nigeria Union of Petroleum, Lagos Taxi Drivers Association and Natural Gas Workers and members of the National Union of Road Transport Workers in attendance.

Guinness Nigeria has consistently demonstrated its strong commitment to promoting the responsible consumption of alcohol as part of a healthy, balanced lifestyle, through its various Responsible Drinking initiatives. These include DRINKiQ, Diageo’s global responsible drinking resource, providing information, tools, and resources to help people better understand the role of alcohol as part of a balanced lifestyle and to make informed choices about drinking – or not drinking. Only recently, Guinness Nigeria entered into a partnership with the National Youth Service Corp to train corps members as ambassadors of responsible drinking in their various communities as part of their service to the nation.

***end***

SOURCE
Guinness Nigeria

MEDIA CONTACT
Olayinka Edmond
Corporate Communications Manager, Guinness Nigeria Plc
Email: olayinka.edmond@diageo.com
Phone: +2348086924016

5 things ‘trust’ can do to you at a Nigerian market

AudioAge – LAGOS,  Nigeria – 30  March  2016 – Buying and selling at a Nigerian market can be erratic and chaotic. You observe sellers hastily moving to and fro in an attempt to satisfy the needs of their customers or in search of a potential client.

When he eventually gets one, he sweet-talks them into trusting him. He will back up his claims with ridiculous promises that may probably sweep you off your feet and you can end up trusting him with vital information. To keep you safe, Jovago.com, Africa’s largest online hotel booking portal shares some counter-effects to watch out for.

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You will be unable to bargain

The aim of any trader is to ensure that you buy his goods. He will do any reasonable thing to achieve this. He will be unusually friendly, chatty, warm and respectful. Obviously, people prefer to patronize persons who have good customer service.  After warming himself up to you, he will explore the opportunity to hike prices.  At this point, it may be difficult for you bargain because he is now your ‘friend’. Besides, if you bargain, the amount you slash off the price may be too small.

You may end up buying counterfeit products

A visit to any Lagos market offers different experiences which may either be pleasant or unpleasant. At some of these markets, if you let your guard down, you will purchase counterfeit products or goods. This is because they offer you astonishing guarantees and discount that will persuade to buy. On your part, test-run anything and everything you are buying.

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You cannot make good purchasing decision

The onslaught of sellers at a typical Nigerian market can get you confuse. They will swoop on you in their numbers while offering countless reasons why you should patronize them. If you ‘fall’ for this, you may be unable to make sound purchasing decisions due to the tempting choices before you. It is better to have a contact person at the market.

If you are lucky, you’ll buy goods at affordable prices

Although this may be rare because nearly all traders want to cash in on any sale, you can still find a handful you can trust. With such a person, you will leave the market happy because you got a favourable deal. You do not need to worry about returning the goods demanding for refund which is a trend many are familiar. This is why they rarely trust traders at these markets.

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They’ll make you their customer

If you trust a seller, you will become their customer. In fact, they will give you their card to call them whenever you visit the market. These traders know that when they give good services, the customer will always return.

 

More in store for African retail & consumer businesses – prospects remain positive: PwC report

PricewaterhouseCoopers LLP (PwC)

 

PwC’s inaugural publication entitled ‘So much in store’ is an in-depth study into the make-up of Sub-Saharan Africa’s retail and consumer goods industries

AudioAge – JOHANNESBURG,  South Africa – 15  March  2016 – Africa’s economy has seen modest growth in the wake of falling commodity prices, slowing revenues and volatile currencies. The moderation in growth impacts a range of industries and sectors, including retail and consumer products that must contend with rising costs, and a fall in prices.

Despite the decline in growth, the long-term outlook remains positive. The economic growth predicted for 2016 and beyond in some African countries and the growth expected in Africa’s consumer market provides major opportunities for retail and consumer companies looking to the future. These are some of the highlights from a report released by PwC today (www.PwC.com).

“As Africa has risen to prominence as an investment destination over the past several years, so the role of retail and consumer goods has taken on greater significance,” says Anton Hugo, Retail and Consumer Industry Leader, PwC Africa. “Sub-Saharan Africa (SSA) remains one of the fastest growing regions in the world and the successful expansion of a number of global and African retailers and consumer goods companies across the region speaks to the opportunities that exist.”

“However, Africa’s fortunes are very much tied to those of the global economy. Pressure on emerging market currencies coupled with a decline in oil and other commodity prices has seen pressure on government revenues and the ability of governments to increase social expenditure and wages in the public sector. African retailers will need to focus their efforts on operational efficiency and managing the effect on their operations of volatile currencies,” adds Edafe Erhie, PwC Partner in Nigeria.

PwC’s inaugural publication entitled ‘So much in store’, is an in-depth study into the make-up of SSA’s retail and consumer goods industries, and provides an outlook for the coming five years by focusing on 10 African economies that we believe offer some of the most compelling opportunities for retail and consumer businesses looking to expand into Africa: Cameroon, Ethiopia, Ghana, Côte d’ Ivore, Kenya, Nigeria, South Africa, Tanzania and Zambia.

Trends shaping the retail and consumer sector in SSA

Significant global megatrends will help drive the retail and consumer goods industries and create future opportunities. Africa’s demographic dividend, its growing middle class and rising income levels, and rapid urbanisation will all have a part to play in the continued growth of the retail sector across the continent.

Currently, Africa is home to more than one billion people which is expected to increase to more than two billion by 2050Africa’s working age population is forecast to grow at a faster rate than its overall population. When the labour force grows more rapidly than the population dependent on it, resources become available for investment in economic development and personal consumption. This offers an opportunity for rapid economic growth.

More informed and healthier consumers

Changes in consumer lifestyles and ambitions are influencing purchasing behaviour and patterns, according to leading retailers. Overall, consumers in SSA are becoming more aspirational and brand-conscious. “Africans are becoming more connected to global trends than ever before as a result of growth in internet penetration and travel,” explains Hugo.

Those that can afford it are also becoming more health-conscious, favouring nutritious and healthy foods.

Home-grown champions make their mark

Closer to home, African organisations are becoming dominant players in local markets and expanding their presence across the rest of the continent.

Informal trade continues to lead

For the foreseeable future informal retail will continue to dominate sales in SSA. With the exception of South Africa and Angola, it is estimated that upwards of 90% of sales in the focus countries is through informal channels such as markets, kiosks, table-top sellers and street hawkers.

“However, the industry is in the process of modernising with a number of western-style shopping centres taking shape in countries like Nigeria, Kenya and Ghana. It is also interesting to note that in some countries such as Ghana, Nigeria and Zambia, many of the malls are anchored by South African retailers. For some countries, the building of shopping malls is a challenging and expensive business due to the difficulties in securing land, resources, and the costs associated with building,” says Michael Mugasa, PwC Partner in Kenya.

Local production on the rise

Increasingly there is a growing movement towards local production. This trend is driven by a number of factors. These include, amongst others, political stability and government incentives to boost local manufacturing. Despite the opportunities, manufacturing in Africa comes with numerous challenges.

Supply chain optimisation

A critical success factor for retailers and consumer goods companies moving into many African countries has been their ability to implement supply chains that deal with the operational challenges that exist. “Given the size of Africa, supply chains tend to be complex and expensive,” says Hugo. “Other obstacles include poor transport, inadequate local supply capacity and the dominance of informal retail trade.”

Distribution

The dominance of informal trade and Africa’s large rural population makes distribution a complex exercise. However, as 90% of sales are made through informal channels, those that ignore this segment are missing out on a significant share of potential revenue. There are also many examples of companies that have introduced innovative ways of improving their distribution in various countries.

Hugo concludes: “Each country in Africa has its own value proposition. Smart investing in Africa means investors need to understand key regions and local markets. Despite these risks, investors and retailers will continue to see the African market as a huge opportunity.”

Distributed by APO (African Press Organization) on behalf of PricewaterhouseCoopers LLP (PwC).

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Contacts:

Anton Hugo: Retail and Consumer Industry Leader, PwC Africa
Office: + 27 21 529 2008
Email: anton.hugo@za.pwc.com

OR

Nonki Ndlazi: PwC Media Liaison Officer
Office: + 27 11 797 0418
Email: nonki.ndlazi@za.pwc.com

OR

Sanchia Temkin: PwC Head of Media Relations, South Africa
Office: + 27 11 797 4470
Email: sanchia.temkin@za.pwc.com

OR

Bafiihlile Mokoena: Account Executive, Edelman South Africa
Office: + 27 11 504 4000
Mobile: + 27 (0) 73 753 1025
Email: Bafihlile.Mokoena@edelman.com

About PwC

At PwC (www.PwC.com), our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.PwC.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

©2015 PricewaterhouseCoopers. All rights reserved

SOURCE
PricewaterhouseCoopers LLP (PwC)

Samsung’s New TMF Refrigerator Locks in Moisture and Keeps Food Fresher Longer

Secure moisture levels and maximise your fridge’s space with Samsung’s new Twin Cooling Plus™ technology

AudioAge – JOHANNESBURG, South Africa – 17 February 2016 – Samsung Electronics Co., Ltd. (http://www.Samsung.com/za), today announced its new Samsung top mounted freezer (TMF) refrigerator, the RT7000 at Samsung Africa Forum in Monaco. Designed to enhance modern living, Samsung is the first manufacturer to bring its unique Twin Cooling Plus™ technology to the TMF category.

Many consumers have dreamed of owning a spacious refrigerator which keeps food fresher longer, so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

“At Samsung, we focus on creating appliances that help consumers be more efficient. Now consumers can keep food fresher longer, with Samsung’s innovative Twin Cooling Plus™ technology.” says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Experience optimum moisture freshness throughout

When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled. Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The best, healthiest meals start with the freshest ingredients and the Samsung RT7000 ensures freshness and taste are maintained. The Twin Cooling Plus™ independent cooling system ensures that the right temperature and humidity level up to 70% is maintained throughout the fridge, so no matter where food is stored it stays fresh.

Great tasting frozen food

All food odours can change the taste of frozen foods and affect the flavours of finished dishes. With two truly independent evaporators, the Twin Cooling Plus™ features two separate airflows in the fridge and freezer, preventing unpleasant smell from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odorless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Utilise the biggest capacity

The Samsung RT7000 TMF refrigerator delivers a spacious capacity which can fill up to 620L, enough to easily store a week’s worth of grocery shopping for the whole family. The fridge can keep all your fruits and vegetables in fresh condition for longer, not only in the bottom drawer but on every shelf. This ensures space is maximized so that no time is wasted looking for particular items in a packed refrigerator – that means shorter meal preparation.

Five possible conversion modes
Thanks to the Twin Cooling Plus™ technology, the new Samsung RT7000 TMF enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Distributed by APO (African Press Organization) on behalf of Samsung Electronics Co., Ltd..

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CONTACT:
Sthe Shabangu
Samsung Electronics Africa RHQ
Tel: +27 71 683 2337
S.Shabangu@samsung.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. (http://www.Samsung.com/za) inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

SOURCE
Samsung Electronics Co., Ltd.

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