Thierry Henry joins Guinness Nigeria for Lagos responsible drinking rally

AudioAge – Lagos, Nigeria – 18 December 2017 – In demonstration of its strong commitment to promoting the responsible consumption of alcohol, Nigeria’s only total beverage alcohol company, Guinness Nigeria Plc, has today concluded its “Ember months” Responsible Drinking Awareness Campaign, with a grand rally attended by International football icon and Guinness Made of Black ambassador, Thierry Henry at the Ojota Motor Park in Lagos.

Thierry Henry, who is in Nigeria as part of the Guinness’ Made of Black campaign, joined officials of the Federal Road Safety Corps (FRSC) and other partners and road users at the event marking the end of the campaign. This year’s campaign which was flagged off at the Agege Park in Lagos has already had stops in Benin and Abuja so far.

Speaking at the final rally, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa said: “Through our ember month’s campaigns, we aim to play a part in helping consumers make the right choices. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. For this event, it is also great to have such a well-known and respected person as Thierry Henry who is an ambassador for our brand but also a great advocate for the responsible use of alcohol.”

“Consumers are at the heart of everything we do as an organization and they are the basis for our success. We are therefore genuinely interested in educating consumers on the dangers of alcohol misuse and increasing awareness of the positive role that alcohol can play in society and as part of a balanced lifestyle.” Ndegwa said.

Guinness Nigeria has been running the Ember month’s campaign in partnership with the Federal Road Safety Corps for 13 years and it has blossomed into an impactful platform, making it possible for both parties to jointly life-changing responsible drinking messages that annually reach millions of Nigerians.

Mr. Ndegwa also commended the FRSC for the critical role it plays in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria. As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders this season. I’m positive that our collective actions will help promote the culture of responsible drinking amongst Nigerians.” he enthused.

Thierry Henry, who has been in Lagos since Sunday 17th has already been meeting fans and hosted the winners of the Guinness ‘Be a front row fan’ promotion to watch the West Brom v Manchester United EPL game on Sunday night.

Henry popularly called “Igwe” by Nigerian fans noted that he is very impressed with how Guinness Nigeria has, via this campaign, provided a unique opportunity for engagement with hundreds of thousands of people on the facts about alcohol, educating and empowering consumers to make informed decisions around if, when and how to drink.

“The misuse of alcohol is a real and on-going concern and Guinness is winning in its strategy on how to tackle it and find more meaningful solutions,” said Henry.

Corporate Relations Director, Guinness Nigeria Plc, Mrs. Viola Graham-Douglas, who also addressed journalists at the closing ceremony said: “As a leading manufacturer of alcoholic beverages, Guinness Nigeria Plc makes effort to promote responsible drinking and work with other stakeholders to combat alcohol misuse. Some of the principles that have defined our approach include the need to combat alcohol abuse, setting standards for responsible marketing and innovation; and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm.”

She added, “It is our desire that the continued partnership with FRSC will galvanize other corporate institutions and organizations to commit and partner with us in raising awareness around responsible consumption of alcohol which would address the issue of ‘drink driving’ in Nigeria.” Graham-Douglas said.

On his part, Corps Marshal, Federal Road Safety Commission, Dr. Boboye Oyeyemi, commended Guinness Nigeria Plc for sustaining this giant stride for the past thirteen years, while taking into cognizance the fact that road safety is a shared responsibility.

“In Nigeria, the last four months of the year are often referred to as ‘ember months’ and have been greatly associated with increased incidence of road accidents and casualty. Due to the festivities in these months, particularly in December, there is an upsurge in movement of people travelling to various destinations, thus increasing the traffic on the roads. As we officially close this year’s ember months road safety responsible drinking campaign, I charge everyone to re-direct their minds toward good road use by obeying all rules and regulations. It is our collective responsibility to eradicate or reduce the ever-increasing volume of road crashes on our roads,” he stated.

The various events had representatives from the Nigerian Army, Nigeria Security and Civil Defence Corps, Nigeria Union of Petroleum and Natural Gas Workers and members of the National Union of Road Transport Workers in attendance.

SOURCE
Guinness Nigeria

Guinness Nigeria, FRSC holds 13th annual ‘Ember Months’ anti-drink driving campaign rally

AudioAge – Lagos, Nigeria – 21 November 2017 – Leading manufacturer and Nigeria’s only total beverage company, Guinness Nigeria Plc, held its 13th annual Ember Months ‘Responsible Drinking’ public awareness rally in partnership with the Federal Roads Safety Corps (FRSC), which is aimed at enlightening the public on the harmful consequences of alcohol abuse.

Speaking at the event, which took place at the Agege Motor Park in Lagos, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa, disclosed that the partnership with the FRSC has been a truly impactful one, making it possible to jointly deliver awareness campaigns reaching millions of Nigerians yearly.

“Through our ember months campaigns, we want to give our consumers the right information in order to help them make the right decisions around using alcohol as part of a balanced lifestyle. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. Consumers are at the heart of everything we do as an organisation and are the basis for our existence. We are therefore interested in using education and awareness as a way to curb instances of alcohol misuse and more specifically in this case drink driving,” Ndegwa said.

He also commended the FRSC for the critical role they play in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria. As a company, we are proud of the impact we have been able to make through our partnership with the FRSC and other stakeholders. I’m positive that our collective actions will help promote the culture of responsible drinking and ensure the safety of those traveling on Nigerian roads,” he enthused.

“Whatever you do this season, please do NOT drink and drive. When you go out in a group to have fun, designate someone to drive and that person should not drink. If you are going out alone, arrange for taxi to take you home after you have had a drink. I urge everyone to drink responsibly and also act as ambassadors of responsible drinking during this season and beyond,” Ndegwa pleaded.

On his part, Corps Commander, Lagos Sector Commander of the Federal Road Safety Corps, Mr. Hyginus Omeje commended Guinness Nigeria Plc for sustaining this giant stride in the past thirteen years, while taking into cognizance the fact that road safety is a shared responsibility.

Speaking at the event, Omeje noted that driving under the influence was an underlying factor in some of the road traffic crashes recorded. Furthermore, he explained that the breathalyzers Guinness Nigeria donated to the FRSC in 2015 have been used to collate baseline data on driving under the influence (DUI) within the state.

 

“As we officially flag off this year’s ember months road safety responsible drinking campaign, I charge everyone to re-direct their minds toward good road use by obeying all rules and regulations. It is our collective responsibility to eradicate or reduce the ever-increasing volume of road crashes on our roads,” he warned.

The event had representatives from the National Union of Road Transport Workers (NURTW), National Automotive Technician Association (NATA), the Nigerian Army, Nigeria Security and Civil Defence Corps, Nigeria Union of Petroleum, Lagos Taxi Drivers Association and Natural Gas Workers and members of the National Union of Road Transport Workers in attendance.

Guinness Nigeria has consistently demonstrated its strong commitment to promoting the responsible consumption of alcohol as part of a healthy, balanced lifestyle, through its various Responsible Drinking initiatives. These include DRINKiQ, Diageo’s global responsible drinking resource, providing information, tools, and resources to help people better understand the role of alcohol as part of a balanced lifestyle and to make informed choices about drinking – or not drinking. Only recently, Guinness Nigeria entered into a partnership with the National Youth Service Corp to train corps members as ambassadors of responsible drinking in their various communities as part of their service to the nation.

***end***

SOURCE
Guinness Nigeria

MEDIA CONTACT
Olayinka Edmond
Corporate Communications Manager, Guinness Nigeria Plc
Email: olayinka.edmond@diageo.com
Phone: +2348086924016

CHI Announcement: Disclaimer on invitations for interviews

AudioAge – Lagos, Nigeria – 20 March 2017 – It has been brought to the attention of CHI Limited, a member of the TGI Group of companies, that some job seekers have received FALSE invitations for interviews from an individual or organization posing as ‘CHIVITA’.

Please be aware that CHI Limited will never refer to itself as ‘CHIVITA’ or any of its other brands, nor make such announcements via broadcast messaging.

Kindly note that CHI Limited advertises its recruitment vacancies, as well as recruitment campaigns only on credible job boards, in the Print media and on the careers page of the organization’s website – www.houseofchi.com.

Thank you.

SOURCE
Chi Limited

MEDIA CONTACT
www.houseofchi.com

Registration Begins For Olympic Milk 5-A-side Football Competition

AudioAge – LAGOS, Nigeria – 19 September 2016 – Are you an amateur footballer seeking the right exposure and opportunities for your talent? If yes, then the opportunity is here again. Registration for the second edition of the Olympic Milk 5-A-side Football Competition has kicked off.
All you need to do to be a part of the 5-A-Side competition is to purchase one carton of 400gm of Olympic Milk powder, take your receipt to any Olympic Milk powder distributor in your state of residence and complete your registration online at www.5afc.ng/register before the deadline on Friday, October 28, 2016. The registration is open to 16 year olds and above.
According to Nutricima, makers of Olympic Milk, “the tournament is hinged on creating a platform to engage young people with passion for the game and help them gain the right exposure.”
The competition will hold in Lagos, Kano, Kaduna, Abuja, Enugu, Port Harcourt, Benin City and Ibadan.
The teams that finish between first and third at the end of the tournament will pocket a whooping sum of N1.75 million.
Winning teams from each city will be invited to Lagos for the qualifiers at the end of which the first, second and third positions will be rewarded with the sums of N1million, N500,000 and N250,000, respectively. The overall winner of the competition will go home with a cash prize of N1m and a trophy, while the second and third placed teams will earn N500,000 and N250,000 respectively.
Last year, the premium milk brand was able to engage 2,500 youths across six cities around the country, with De Royal FC of Lagos crowned the champions.
Media partners for the competition are Complete Sports and Sports Radio 88.9 Brilla FM.

Everything You Need To Know About Nigerian Cuisines

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AudioAge – LAGOS, Nigeria – 16 September 2016 – Nigeria has a rich gourmet culture which thankfully cut across the 6 geopolitical zones. In each of these zones, travelers are introduced to different delightful and tastefully prepared cuisines. This is why it is widely believed that the food Nigerians consume represents their culture.

In addition, these cuisines have transcended regional and cultural barriers to be consumed by everyone. Beyond the traditional cuisine, Nigerians don’t shy away also consuming continental dishes. So, if you are new to Nigeria cuisines and food, Jumia Travel; shares everything you need to know. You will be amazed at what awaits you.

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Jollof Rice is a popular meal

Jollof Rice is a regular feature on the table of almost every Nigerian home and it is a must-serve at parties. It is very enjoyable as chefs and cooks have devised various methods to prepare it. In fact, Jollof rice is as important as the air you breathe to some Nigerians.

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Nigeria has a delicious street food

Suya, Akara, gala + lacasera, roasted plantain, maize, nkwobi, kokoro, fura de nunu, moi moi, and shawarma are among the street foods you will get on the street. So, if the hunger pangs are seriously biting, you can signal any of the sellers to buy one of these delicious street foods.

Haggle on the price of food before buying

The prices of foodstuffs in Nigeria is on the high side due to the trending economic recession. Despite this, it doesn’t mean you should accept any price hook, line, and sinker. You should haggle a bit to beat down the price no matter how minute the discount.

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‘Mama Put’ is the best get the best of local food

Mama put is the moniker for local restaurants you will find on the streets of any major city like Lagos, Port Harcourt, Aba, and Kano. Delicacies like semoeba, amala, rice and meat and fish are lavishly and healthily displayed. This alone can boost your appetite. And the taste is just breathtaking.

Nigerians love their carbs

Most Nigerian foods like pounded yam, fufu, garri, rice, and bread are high in calories. For example, a cup of white rice carries as much as 200 calories.