Jumia Travel Launches The 2nd Edition Of African Travel Awards

…to be held simultaneously in 8 African countries

AudioAgeLagos, Nigeria, January 16, 2018—Jumia Travel, the leading online travel agency in Africa, will hold the second edition of the Africa Travel Awards on Thursday, January 25, 2018. For this edition, the ceremony will be held simultaneously in 8 countries: Nigeria, Algeria, Cameroon, Ivory Coast, Ghana, Uganda, Senegal, and Tanzania.

The awards aim at promoting Nigeria’s tourism sector and responds to the need of encouraging hoteliers to improve the quality of their services for further advancement of their respective destinations.

There are 7 categories to be awarded including: Customer’s Favorite Hotel 2017, Customer’s Favorite Airline Company 2017, Best Destination Website 2017, Jumia Travel’s Booking Award 2017, Traveler’s Choice Hotel 2017, Best Leisure Hotel in Nigeria 2017, and Best Business Hotel in Nigeria 2017.

A jury panel, made up of high-level tourism professionals in the country, has been put together to judge the nominated hotels and ultimately decide on the winners. The jury’s decision will contribute 50% of the outcome, while the other 50% will be from the public through a voting process.

In Nigeria, vote here.

The winners of the African Travel Awards 2018 will be honored during a cocktail held on January 25, 2018 simultaneously in Lagos, Algiers, Dakar, Abidjan, Accra, Douala, Dar Es Salaam, and Kampala.

PROMOTING TOURISM IN AFRICA

The annual event is supported by tourism organizations and stakeholders.

“By organizing these African Travel Awards, our mission is not only to recognize and reward the merit of local tourism stakeholders, but also to provide a credible benchmark for the African tourism industry,” said Joe Falter, CEO of Jumia Travel.

Follow the Awards conversation on social networks: #JumiaTravelAwards2018

About Jumia Travel

Jumia Travel (travel.jumia.com) is the N°1 Pan African Online Travel Agency, which simplifies the travel booking experience by allowing users to compare prices and amenities in a fast and secure manner. With more than 30,000 hotels in Africa (+300,000 hotels around the world) and more than a hundred flight companies as partners, Jumia Travel aims to democratize travel by reducing traveling cost, providing the largest inventory of properties and granting local & high-quality services to become the one-stop travel shop in the continent. Jumia Travel is active in over 40 countries in Africa, with 10 local offices, and more than 400 travel specialists constantly in touch with our customers. Our main hubs are in Lagos (Nigeria), Accra (Ghana), Dakar (Senegal), Abidjan (Ivory Coast), Algiers (Algeria), Douala (Cameroon), Kampala (Uganda), Dar Es Salaam (Tanzania), Nairobi (Kenya) and Dubai (UAE). Before June 2016, Jumia Travel was known as Jovago. It was founded in 2013 by Jumia and is backed by MTN, Millicom, Rocket Internet, Orange, Axa, CDC Uk and other financial partners.

SOURCE
Jumia Travel

 

OpEd: How Nigeria Can Develop Key Tourism Market Segments to Grow the Economy

AudioAge – Lagos, Nigeria – 03 November 2017 – Nigeria’s leading online travel agency Jumia Travel delves into examining some of the key tourism market segments that Nigeria can develop to improve the economy. The segments mentioned in this article are not the only existing segments. However, this article has identified 3 areas: Ecotourism, Cultural tourism & Heritage tourism.

The concept of ecotourism is no longer new. It simply refers to responsible travel to natural areas that help to conserve the environment and help to improve the welfare of local people. Ecotourism is often associated with destinations in remote areas. It also represents a subsector of tourism that is affiliated with environmental protection and, has the potential to contribute to sustainable development and to help ensure environmental sustainability. Africa has a vast and diverse natural landscape, wildlife and protected areas on the continent. So, this provides the continent with a competitive advantage in ecotourism and if properly harnessed, it will help to promote economic diversification and contribute to job creation and enterprise development while helping to address underdevelopment in remote regions and intractable environmental challenges. Tourism establishments in forest reserves can create employment for unskilled workers such as drivers, cleaners, and housekeepers at accommodation facilities. In addition to increasing incomes in local communities, employment opportunities in tourism can enhance employee skills and productivity. Opportunities to supply products and services to the tourism sector can help to ensure a sustainable market and increase incomes and other revenues in local communities derived from tourism-related activities while minimizing economic leakages. Joint ventures between ecotourism establishments and local communities such as wildlife conservancies may be the effective mechanisms for ensuring that local communities derive economic benefits from tourism resources in their communities while minimizing leakages.

When people travel to learn about the history and culture of a destination, it is called cultural tourism. It is another key tourism market that demands creative goods and services, including cultural products such as handicrafts, performance arts and music, that can be harnessed for economic growth. Handicrafts are key cultural products consumed in the tourism industry. Owing to low entry barriers, and as handicrafts require a low level of capital investment, there is potential to develop viable linkages between tourism and local handicrafts sectors that create economic opportunities for local artisans. On the demand side, hotels and restaurants can create business opportunities for local artisans who can supply handicrafts to furnish such establishments. Backward linkages can create business opportunities for semi-skilled and unskilled artisans in the informal sector. The demand for handicrafts can help to ensure a sustainable market for locally made handicrafts, and increase incomes and improve livelihoods in local communities (United Nations Conference on Trade & Development Report 2017). Tourism establishments can also facilitate market opportunities for local handicrafts by organizing markets on their premises and through coordinated visits to local markets that allow tourists to source handicrafts directly from local artisans. Moreover, engaging directly with local artisans and informal enterprises with few or no intermediaries allows for a greater capture of tourist expenditures by local artisans and encourages the utilization of local skills and materials, with tourism thus generating an important source of income for semi-skilled and unskilled workers, while contributing to the preservation of local cultural heritages. Governments can play a role in helping to create an appropriate incentive structure and an enabling environment for firms (such as hotel and guest house operators) to actively engage in integrating local artisans into local tourism value chains and ensuring that they benefit economically from the sector.

Although a small share of tourist expenditures is on handicrafts, several studies suggest that the economic benefits that accrue to the poor are comparatively high. For example, in Ethiopia, the crafts sector captures the largest share of tourist expenditures; $7 million (55 per cent) of $12.7 million in tourist expenditures on crafts benefits poor households through income earned from employment or business opportunities (Mitchell and Ashley, 2009). In 2007, in Ethiopia, the average tourist spent $50 on handicrafts, half of which was income accrued by local artisans (International Trade Centre, 2010). Trade in cultural products can play an important role in driving informal business tourism, a substantial and important dimension of such tourism in regions such as Southern Africa (Rogerson, 2016).

There are quite a number of rich cultural heritages in Nigeria which may be harnessed to increase demand for diverse products and experiences and create markets based on cultural and recreational elements. Events and visits such as the following may be leveraged for income generation through employment and business opportunities, with cultural tourism thereby contributing to economic growth: music & film festivals in Osun Osogbo; visits to cultural heritage sites, such as Olumo rock in Abeokuta; Idanre hill in Ondo; Ancient Kano city walls; Ogbunike caves; and visits to museums and galleries. Cultural events contribute to local economies while supporting cultural diversity. Heritage tourism is a growing market segment with significant potential in a product. Heritage tourism is a growing market segment with significant potential in product diversification. Heritage and cultural sites, which are often located in rural areas, can play a role in promoting local economic development. With regard to demand, heritage tourism can stimulate local employment, directly through the employment of tour guides and indirectly through the conservation of sites and the development of infrastructure such as cafes, restaurants and other facilities, as well as the maintenance of associated infrastructure, such as upgrades of roads.

Heritage tourism also offers opportunities for product development targeted at different market segments. In connection with visits to heritage and religious sites, there is potential to develop complementary sites, such as scenic routes and trails, aimed at adventure, leisure and business tourists, along with students visiting heritage sites, which have significant potential for the creation of linkages with and boosting the competitiveness of local tour operators and other businesses providing services to tourists, while ensuring that young people and local communities benefit through employment and other revenues. Economic opportunities arising from heritage tourism have the potential to transform underdeveloped regions in which related sites are often located, and provide an impetus for regions to strive to overcome economic stagnation and decline (Rogerson and van der Merwe, 2016).

SOURCE
Olukayode Kolawole
Head of PR & Marketing
Jumia Travel

MEDIA CONTACT
olukayode.kolawole@jumia.com

Alibaba Group and Marriott International Announce Innovative Joint Venture to Redefine Travel Experience

The joint venture will leverage Marriott International’s global portfolio of brands and unparalleled hospitality expertise to revolutionize the travel experience

AudioAge – Shanghai, The People’s Republic of China – 07 August 2017 – 

  • Joint Venture to Create Seamless, Insight-based Travel Services, With Alibaba Serving as Gateway to More than Half a Billion Chinese Consumers
  • Chinese Outbound Travel Set to Boom with 700 Million Trips Estimated for the Next Five Years as Consumers Seek New, Elevated Travel Experiences

Alibaba Group Holding Ltd. (“Alibaba”) (NYSE: BABA) and Marriott International, Inc. (www.Marriott.com) (“Marriott International”) (NASDAQ: MAR) today announced the establishment of a joint venture to redefine the travel experience for the hundreds of millions of Chinese consumers traveling abroad and domestically every year.

The joint venture will leverage Marriott International’s global portfolio of brands and unparalleled hospitality expertise to revolutionize the travel experience as well as Alibaba’s digital retail leadership and its role as a gateway for international brands to reach over 500 million mobile monthly active users across its platforms. Drawing on resources from both Marriott and Alibaba, the joint venture will manage Marriott’s storefront on Fliggy, Alibaba’s travel service platform. It will also market directly to Alibaba’s customer base, provide a link between Marriott’s loyalty programs and Alibaba’s loyalty program, and support Marriott hotels globally with content, programs and promotions customized for the Chinese traveler.

As incomes rise, China’s middle class is looking for higher quality products and travel experiences. This new venture is designed to satisfy consumers’ expectations for seamless, integrated, personalized, and convenient travel solutions that connect travelers directly to Marriott’s portfolio of international hotel brands. The travel industry is an important growth opportunity as China’s travelers are expected to take an estimated 700 million trips over the next five years. Marriott’s owners and franchisees globally will benefit from the joint venture by capturing a greater share of this growing Chinese travel market and lower distribution costs associated with the joint venture.

“We are proud to join forces with Marriott International – combining our large-scale consumer base, leading-edge technology and consumer insights with their unparalleled hospitality expertise,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “Together, we are elevating and redefining the travel experience for Chinese consumers to be more seamless and personalized as they embark on adventures to discover the world.”

“We have long admired Alibaba’s digital expertise and deep understanding of Chinese consumers’ needs and behaviors,” said Arne Sorenson, President and Chief Executive Officer, Marriott International. “By forming this partnership, we are pairing our hospitality expertise with Alibaba’s digital travel platform, retail expertise and digital payment platform, Alipay, and driving membership to our loyalty programs. With the growing number of Chinese consumers exploring new destinations, this venture will introduce our hotels worldwide to this new and growing traveling class.”

The joint venture will elevate the travel experience for Chinese travelers in the following ways:

  • Making Global Travel Easy: The joint venture will provide newly-integrated functionality to make the entire travel experience truly frictionless from planning, booking, paying and managing a trip to all of the activities associated once at the destination like shopping, dining, and sightseeing. The joint venture will deliver user-friendly technology solutions that will open up a world of travel options for Chinese consumers.
  • Personalized and VIP Experiences: The joint venture will leverage technology to curate customized experiences for Chinese consumers. Marriott will offer access to private concerts, family-focused experiences, and court-side seats at sporting and other events through its Starwood Preferred Guest (SPG) Moments and Marriott Rewards Moments programs. Eligible members from Alibaba’s loyalty program will benefit from personalized hospitality programs and Marriott’s award-winning SPG ambassador program.
  • Wallet-free Travel: Alipay will be accepted at Marriott hotels in select global markets with further expansion expected around the world.
  • Next-Gen Loyalty: Connecting Marriott’s award-winning loyalty platform – Marriott Rewards, The Ritz-Carlton Rewards and SPG – with Alibaba’s large-scale consumer reach will establish a new benchmark for the next-generation loyalty program.

In addition, in celebration of Alibaba’s Members day on August 8, Alibaba members will be able to enroll in one of Marriott’s loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards or SPG – and book exclusive Member Rates through one of Marriott’s digital channels, beginning immediately. Special offers will also be available only on August 8 for members on http://Marriott.fliggy.com.

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About Alibaba Group:
Alibaba Group’s (www.AlibabaGroup.com) mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.

About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,200 properties in 30 leading hotel brands spanning 125 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.Marriott.com, and for the latest company news, visit www.MarriottNewsCenter.com. In addition, connect with us on Facebook (www.Facebook.com/marriottinternational) and @MarriottIntl on Twitter (https://Twitter.com/MarriottIntl) and Instagram (www.Instagram.com/marriottintl).

Note on Forward-Looking Statements: This press release contains “forward-looking statements” within the meaning of U.S. federal securities laws, such as the estimated five-year growth figure for Chinese outbound travel and the anticipated benefits from the joint venture. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will” and “expect” and similar statements. Forward-looking statements are not historical facts, and involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including in this case the risk that a new program such as this joint venture may not be successful or fully achieve the objectives of the participants.Further information regarding these and other risks is included in Alibaba Group’s and Marriott International’s filings with the U.S. Securities and Exchange Commission. We make those statements as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required under applicable law.

SOURCE
Marriott International, Inc.

MEDIA CONTACTS
Barbara DeLollis
Barbara.DeLollis@Marriott.com
301.814.3357

Alethea Lam
Alethea.Lam@Marriott.com
+852 9444 4246

Media contacts for Alibaba Group:
Candice Huang
202.716.7446
CandiceHuang@Alibaba-Inc.com

Xiaoyi Shao
86 18658170996
ShaoXiaoyi.sxy@Alibaba-Inc.com

Beer We Go! Four Points Best Brews Around the World Brew Off Kicks Off International Beer Day

One of Marriott International’s Fastest Growing Hotel Brands Celebrates Beer Around the Globe – with Events to Take Place in New York City, Cancun, Kelowna, Melbourne, Nairobi and Barcelona

AudioAge – Nairobi, Kenya – 04 August 2017 –

POINT 1: Four Points, a booming Marriott International (NASDAQ: MAR) (www.Marriott.com) hotel brand known for its love of beer, is embarking upon a global trip discovering the world’s Best Brews. The journey kicks off at the new Four Points Manhattan Midtown West on the eve of International Beer Day and will continue across the globe before culminating at the Four Points Barcelona Diagonal in October.

POINT 2: Four Points’ Best Brews Around the World celebrates the brand’s signature initiative, a dedicated program in which each of the brand’s 225+ hotels around the world showcases a local, craft beer which has been chosen based on taste, popularity, quality and proximity to the property. A Best Brew is available on tap at each Four Points, offering travelers an authentic taste of local beer culture wherever their travels may take them.

To add further authenticity and credibility to the Best Brews program, Four Points is enrolling select associates at each “Best Brews Around the World Brew Off” hotel in the globally recognized Cicerone Certification Program. This program is highly regarded in the food and beverage industry and is instrumental with the development of expert beer servers. Each of the selected Four Points associates will train and complete the first of four levels of the Cicerone Certification Program, becoming a Cicerone Certified Beer Server and on-property beer aficionado.

POINT 3: At each stop during the Best Brews Around the World tour, two beers from local craft breweries will go “head to head” (pun intended) for bragging rights and to claim the winning spot as the hotel’s newest Best Brew. The beers will be presented by the breweries and judged by the crowd, comprised of local beer lovers, each hotel’s newly certified Cicerone, and hotel guests. Every “Best Brew Off” competition will be hosted by an influential “beer expert” who will help educate the crowd and cast the final vote. At tonight’s kickoff event at Four Points Midtown Manhattan West (http://APO.af/9338E1), Peekskill Brewery and LIC Beer Project will square off. The evening will be hosted by Bella of “One Hoppy Lady” (www.OneHoppyLady.com).

The remaining stops on the tour include:

·        August 9, 2017 – Four Points Cancun Centro (http://APO.af/yGcF42) (Mexico)

·        August 23, 2017 – Four Points Kelowna (http://APO.af/1KY9fF) (Canada)

·        September 6, 2017 – Four Points Melbourne Docklands (http://APO.af/IxZX65) (Australia)

·        September 20, 2017 – Four Points Nairobi Hurlingham (http://APO.af/iNQseB) (Kenya)

·        October 2017 – Four Points Barcelona Diagonal (http://APO.af/AAzEB5) (Spain)

POINT 4: “Four Points has a love for locally crafted beers, which is why we’re traveling to the far corners of the globe to discover the best brews the world has to offer,” said Callette Nielsen, vice president, global brand manager for Four Points. “We know the perfect pint has universal appeal, which is why we’re celebrating International Beer Day with the launch of our ‘Best Brews Around the World.’ From Manhattan to Barcelona and Melbourne to Nairobi, we are taking our love of beer on the road. We invite local beer lovers and thirsty travelers to join us as we discover new Best Brews.”

For more information on Best Brews, click here (http://APO.af/Mtyyss).

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About Four Points Travel reinvented. With more than 225 Four Points hotels, part of Marriott International, Inc., can be found in nearly 40 countries and territories, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world.  Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit us online and stay connected to Four Points on Facebook.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,000 properties in 30 leading hotel brands spanning 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.Marriott.com, and for the latest company news, visit www.MarriottNewsCenter.com. Connect with us on Facebook (www.Facebook.com/marriottinternational) and @MarriottIntl on Twitter (https://Twitter.com/MarriottIntl) and Instagram (www.Instagram.com/marriottintl).

SOURCE
Marriott International, Inc.

MEDIA CONTACT
Anna Patrick | THINK PR
APatrick@THINKPublicRelations.com
+1 212-343-3920

The Challenges Facing the Growth of Tourism in Africa

AudioAge – Lagos, Nigeria – 03 November 2016 – I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from private establishments and various government parastatals. The event held at the Eko Hotel & Suites, Lagos on Sunday October 31st through Tuesday November 1st 2016.

My attendance was indeed a worthwhile investment as it exposed me to a cocktail of different issues stalling the growth of the industry as well as practical recommendations that are believed to be the fertilizer African tourism needs to germinate.

For me, the icing on the cake was the convergence of key stakeholders from across the continent, and lots of representatives from almost all the African countries talking to people on the many opportunities for tourists in their countries. I saw sheer enthusiasm on the faces of these representatives as they went about selling their countries as the best tourist destination. This wasn’t an all-comers event. Even I only had the opportunity to attend because the managing director of Jumia Travel, Kushal Dutta was invited as a panelist to discuss “The Internet and the Future of Travel in Africa.” So I had to tag along!

While all the speakers and panelists touched on many pertinent issues on how to advance the course of tourism in Africa, I found very intriguing a presentation by the deputy minister of tourism for Zimbabwe, Anastacia Ndlovu. She provided some insights on the growth and opportunities that tourism can facilitate in the continent. These opportunities are undoubtedly very promising, if properly harnessed; and are the impetuses urgently required to compliment trade and commerce for a better economic development of each country. It was effortlessly transparent from the data she presented that the advancement of travel and tourism for a country like Nigeria might seem improbable if the government doesn’t embrace its potentials and invests enormously to reap untold economic rewards.

There were six major challenges which the deputy minister harped on as the reasons for de-growth of tourism in Africa, although she mentioned that Zimbabwe isn’t exempted from the burden of these challenges.

Underdeveloped Tourism Infrastructure
Countries like Switzerland, Germany, and Austria lead the world in terms of their travel and tourism industry competitiveness. They are closely followed by Spain, United Kingdom, USA, France, Canada, Sweden, and Singapore. There are thousands of hotel rooms per capita in these countries by international standard. The policy environments are also top ranking considering the low cost required to start a business, and a much flexible visa policy. For Africa’s infrastructure to develop, we need to protect our natural and cultural resources, fix our air transport system (90% of tourists travel by air), improve the quality of roads and ports, and fix electricity issues as it applies to each country.

Poor Intra-African Air Connectivity
There are very few flights connecting major cities in Africa. And not many of the very few are good enough, or at least meet international standards. The perception of Africa being a country and not a continent has to change. We need to overhaul the entire air transport system within Africa, and engender more airlines to fly within Africa. The number of tourists visiting Africa every year runs into millions. Imagine how many more we will record if we can bring in more airlines to convey many more tourists to various destinations.

Absence of Strategically-Integrated Product Development and Marketing
We need to develop tourism products that are marketable. This is indeed lacking in Africa. For instance, Uganda has been able to grow its tourism sector on one thing that a lot of tourists love to see: gorillas. The country has the largest mountain gorilla population in the world – 54% (over 400 of them). In addition, there are over 5,000 chimpanzees found in Uganda. The country is also home to the world’s largest number of monkeys, baboons, apes, rare colobus, nocturnal Bush babies and Pottos found in pristine eco-environment. Commendably, Uganda has packaged its tourism around gorilla sight-seeing, and a lot of tourists visit every year just to see these apes. Such tourism product/package is what many countries in Africa need to market to the world.

Religious tourism is another untapped market. There are tons of people flying into Nigeria to attend churches such as The Synagogue, Christ Embassy and many more. These people do not come into the country only for a religious programme; they interact with people, discover new places, and go sight-seeing. During these religious programmes, a lot of hotels cash in what they would make in six months in just one week, transporters increase their earnings too, so do airlines.

Visa Restrictions
The effort of the African Union (AU) in developing a pan-African passport which allows all Africans to travel freely within Africa without a visa is highly commendable. Of course, the objective is to achieve what the European Union passport has made possible. However, more needs to be done. If we can cut out visa requirement as we have in some countries, it will engender the growth of tourism as more people will be entitled to free movement within the continent. Although, there are worries that the security threats this poses outweighs the benefits that we as a continent will accrue from lifting all visa restrictions. It therefore becomes the responsibility of each country’s government to ensure there’s adequate supply of security, and if possible putting in place strict measures to gate keep criminals from perpetrating their evil acts.

Poor Treasury Support to Tourism
In most African countries, it is sad that the tourism sector gets the lowest budget even in countries where tourism is their mainstay. This poses a huge threat to the survival and eventual sustainability of the sector. Government at all levels should invest adequate funds to boost its economic viability which has the potential to contribute up to 25% to each country’s GDP.

Brand Africa
Our image as a continent has been marred with poverty, strife, hunger, war, starvation, diseases and so many. These things shape the way people see us and our countries. We need an urgent clinical repair of these bad representations. We have challenges as a country, no doubt – as do developed countries – but we are not our challenges. A lot of tourists, for instance, stayed away from visiting Nigeria in the last 3 years because of the fear of the terrorist group Boko Haram. But then again, which country doesn’t suffer from terrorism whether on a large or small scale? So why should this challenge determine who we are?

It has become our collective responsibility to treat people who come to our country like they are part of us. Remember, we need word of mouth marketing to promote our tourist destinations more than we need advertising. A tourist who was well treated and accommodated will go back to friends and family to recommend your country as a good destination to visit.

To the continent of Africa! To the great people of Africa!! From Africa to the world!!!

SOURCE
Olukayode Kolawole / Jumia Travel

CONTACT
olukayode.kolawole@jumia.com